THE LOVE FOR
ADVERTISING
The Brightfish cinema network captivates audiences, producing a demonstrable positive association with your brand – placing your brand front and center – no risks, no surprises, just pure impact.
This summer in cinema
Big screen, big impact — but where do you start?
Our campaign planner helps you build the perfect cinema ad strategy in just a few clicks. Choose your audience, timing, and budget, and see your campaign come to life.
WHY CHOOSE CINEMA ADVERTISING?
Only a visit to the cinema brings that total sense of immersion in the parallel world of the story.
Total reach cinema
83% of Belgians aged 18–75 (source: Kantar BMM survey 2024).
83%
Market reach
83% of Belgium’s commercial cinema offer is covered by Brightfish.
64%
Cinema audience profile
64% are aged 3–34, which is 56% higher than the Belgian profile.
62%
Cinema loyalty
62% are regular visitors (at least once a week to once a month)
400%
Cinema attention
cinema ads delivered 4-7× higher attention scores than other video platforms (TV, social, digital)
46%
Best ad environment
Cinema ads are part of the experience: non-skippable, brand-safe and deliver 46% recall
Strong attention
84% of the cinema ad reel is actively watched — the perfect environment for storytelling and brand building.
Shared emotional impact
Cinema fosters shared emotions — 85% of viewers show active attention, creating amplified emotional impact.
MOVIE CALENDAR
DON’T JUST TAKE
OUR WORD FOR IT
Others have had their moment on the big screen — and loved it.
“Standard Publishing offers access to endless digital reading pleasure with thousands of comics. To powerfully highlight this visual product, we chose a visual medium: the cinema.”
Walter De Roeck
Standaard Uitgeverij – Winner of campaign of the month,
December 2024
“The cinema environment offers a unique opportunity to capture the audience’s full attention, free from the distractions commonly found at home. “
Linde Reyniers
Staff member communication at CM, winner of campaign of the month March 2025
“Just like a cinema visit, Limburg immerses you in another world – just a little more intense, just a little … more surprising.“
Laura Olaerts
Deputy and chairman of Visit Limburg – Winner of campaign of the month April 2025
MEET OUR AWESOME TEAM
Peter Claesssens
Head of creative
Philippe Adam
Business Development Director
Peter Forret
Technical Director
Pascale De Muylder
Office Manager
Patrick Van Dijck
Managing Director
Peter Claesssens
Head of creative
Francis Mertens
Traffic Executive & Digital
Aurélie Lonnoy
Field & Events Manager
Nadia Akchich
Creative Services Producer
Gert-Jan van Egdom
Head of digital marketing & data
Carine Vandenbosch
Contracting Executive
Angeline
Events manager
Angeline
Events manager
Angeline
Events manager
Angeline
Events manager
Kim
Events manager
Kelly
Events manager
Arthur
Events manager
VERY PROUD PARTNER OF
READY FOR THE LATEST TRENDS IN FILM?
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see you at the movies
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