My all time favourite is probably one of the most cliché answers, but my all-time favourite campaign remains “the Think Different/Crazy Ones campaign” by TBWA and Lee Clow. It’s just the utmost simplicity of it that keeps inspiring me. It’s making waves without actually showing a product or something sales-driven. This always blew my mind and made me understand what inspiring ads are about. Even in the context of the time it was produced, people didn’t understand the technology yet. So at least he made the brand look inviting and accessible. He made it cool. Which, in my opinion, was culture-changing.
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