I chose “the My Japan Railway Case”. I think as a designer it is always fun to collect visual things, you also convince people to travel more and look for multiple stamps. But it is more than just collecting stamps the strength of this case is also that infinite variations can be made such as merch, social media assets, out of home’s … and this can evolve into a brand itself. It is something very recognizable and I am in love with the designs they created for this project.
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