The Campaign of the Month November is… AMAZON. First of all, it’s a beautiful ad. And quality shines extra bright on the Big Screen, so that’s a big plus.
Second, AMAZON made the wise decision to use real, emotional storytelling for this campaign, even though they’re, in essence, only promoting a ‘simple’ commercial platform.
And finally, they made the even wiser decision to showcase this emotional story in long format on cinema screens, where people have the time, the attention and the emotional openmindedness for a message that will drive sales. Well done @InitiativeMedia and @Amazon.com A deserving winner!
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